Denim, So What's the Big Deal

// img via D'Marge

Denim, so what's the big deal? Its a longstanding mystery as to why jeans can range from $30 to $500+. For many, there are countless other things they could be spending their money on. In fact spending upwards $600 on a pair of jeans generally isn't in a person's top priority list. Labels like J Brand, True Religion, and Rock'n Republic are well known - but little is known about why they're so high in price.

// via Winston Model Management

Brands like Calvin Klein, Gloria Vanderbilt, and Michael Kors - to name a few, advertise their "designer" denim but they're far from comparable to their luxury counterpart. Here's only a few reasons as to why luxury denim labels are able to garner their hefty price tags:

Merchandising Basics

Selling through suggestive styling. It's one of the most essential concepts to have while working in a retail environment. Merchandising is both an artistic and business related subdivision of the retail market. For many retailers, both large and small, the impact of merchandising can not only be seen in monetary value, but within customer satisfaction as well. It is within this satisfaction that the cycle ultimately comes full circle and monetary return can almost definitely be seen.

Merchandising is a simple idea that has an overwhelming complexity of artistic and monetary opportunity. Though it is vastly used throughout the industry, there continues to be a lag in retailers not taking advantage of this simple concept. Whether it be a lack of time or the inability to conceptualize; merchandising is an easy skill to learn and once it comes into place, is difficult to do without.

Feminine Flannel

Flannel. As adorable as some make it seem, I've found out over the years that some women avoid it all together. Not because of it's somewhat bold impression it puts upon an outfit, but because some women simply don't know how to take the masculinity away from it's lose fitting and somewhat gruff reputation. The secret is to add feminine touches, while still maintaining the coziness of these wonderful staples.