The people in charge of this awesomely intricate facet of the fashion industry are Fashion Buyers, and there is more to their job than just stocking a store. Let's take a dive into their world.
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As everyone knows the hottest seats at a fashion show are those in the front row. Despite the thought that slews of celebrities line the catwalk; many of them are fashion insiders such as editors, stylists, media maven, and fashion buyers. Fashion Week begins the process of collaborative pursuits of fashion forecasting. As buyers gear up to provide the hottest trends, Fashion Week is the beginning to the pursuit of successful sales in upcoming retail months. Not only do they have access to Fashion Week, but behind the scenes they are able to see designer showrooms, showcasing a further extent of their collections past what is seen on the runway.
Trends that are seen on the runway, as well as showrooms, somehow make it into consumer's closets. But how? Fashion buyers note the commonality of trends that are seen throughout fashion shows and in turn work hand-in-hand with their flagship company to develop these trends into affordable items, meaning they work with their in-house designer to "cut corners" to create a cost-less item to be placed on the shelves.